Step 2 of 4Every compliance rule, automatically extracted from the brief. Review the rubric, adjust category weights to match your priorities, then move on to videos.
No competitor brand mentionsPurina, Hills, Royal Canin, Blue Buffalo, Iams, Pedigree, Merrick — any verbal or visual reference
CriticalAudio + Visual−30 pts
✗
No prohibited health claims"Cures," "prevents disease," "veterinary recommended" — any unsubstantiated health claim
CriticalAudio−25 pts
!
No price comparisonsClaiming product is cheaper or more expensive than competitors
RequiredAudio−15 pts
✓
No targeting of under-18 audienceContent, language, and setting must be adult-appropriate
RequiredVisual−15 pts
Messaging14 rules
Weight: 30%
RuleSeverityDetectionPoints
✗
Tagline delivered verbatim"Real food, real dogs" — exact wording required, no paraphrasing
RequiredAudio−20 pts
!
Verbal product mention — minimum 2×"Pawprint" or "Pawprint Co." spoken clearly at least twice
RequiredAudio−10 pts
✓
Brand hashtag #PawprintPups in captionMust appear in caption text — not just verbal
RequiredCaption−10 pts
✓
Focus on real ingredientsMust mention at least one specific whole food ingredient
ModerateAudio−8 pts
Legal6 rules
Weight: 20%
✓
FTC disclosure "Ad" or "Sponsored" visible in first 3 secondsOn-screen text overlay — not buried in caption
CriticalVisual−25 pts
✓
#ad or #sponsored in captionMust appear before "more" cutoff on all platforms
RequiredCaption−15 pts
+ 26 more rules across Visual (12) and Tone (8) categories
Category Weights
Adjust to match your priorities
Weights determine how each category contributes to the overall compliance score. Brand Safety violations are weighted most heavily by default given the legal and reputational risk.
Brand Safety8 rules
35%
Messaging14 rules
30%
Legal6 rules
20%
Visual12 rules
10%
Tone8 rules
5%
Weights are adjustable per brief in the full product. For this demo they are set to Vibe Analytics recommended defaults.